Some Doing’s Mission
You have a mission. The businesses that support you should have one too. That is why Some Doing was built with a mission, a vision, and a set of guiding values. Not as branding. Not as positioning. As an act of solidarity. This is the framework that shapes every decision and defines the kind of work that gets done. The purpose of this page is simple. To make that structure visible so expectations are clear and goals stay aligned.
Mission
Some Doing builds the digital systems and communication tools that help small New England nonprofits stay visible, grow support, and do more of what they’re here to do.
Problem Statement
Nonprofits are constantly pulled in multiple directions. With limited resources and fast-changing technology, building strong digital communication systems often gets deprioritized. Research shows this is a common challenge. Many organizations simply do not have the time, staff, or structure to create and maintain these systems while managing everything else. It is not a failure. It is the result of an overloaded operating environment. Recognizing this reality allows us to focus support where it is needed most (on systems that help nonprofits stay visible, connected, and effective.)
Vision Statement
At Some Doing, the vision is to ensure every New England nonprofit can effectively reach and engage its community. We believe that when nonprofits tell their stories clearly, connect with the right people, and cultivate lasting relationships, they thrive and so do the communities they serve.
Communicate
Helping nonprofits tell their story in a way that’s clear and compelling, ensuring that everyone who needs their services knows exactly what’s available.
Connect
Enabling nonprofits to link up with the right audiences (volunteers, donors, and community members) so that the message reaches those who can support and benefit most.
Cultivate
Fostering ongoing engagement by creating easy-to-navigate, sustainable communication channels that keep people involved and invested over the long term.
Values
Values are the guiding principles that shape every decision, relationship, and system we build. They reflect what matters most: ensuring nonprofit partners receive tools that are accessible, sustainable, community-centered, and rooted in long-term impact.
People-Centered Design
Systems are designed to support the people who rely on them. The focus is on clarity, respect, wellbeing, accountability. When roles are understood and expectations are steady, people can work with confidence rather than stress. Workflows are structured to reduce unnecessary strain on staff capacity. Choices are made with an awareness of real human time, energy, learning curves, and lived experience. People-centered systems create stability, trust, and shared ownership of the work.
True Collaboration
Trust is not assumed. It is earned through transparency, mutual respect, and shared investment in meaningful outcomes. Collaboration means more than completing a scope of work. It means showing up honestly, making recommendations based on what is right for the mission (not what pads the invoice), and clearly explaining when something is unknown or untested. Good partnerships are built on clarity and humility. Success depends on both sides working together with aligned expectations, open communication, and a shared commitment to building something that lasts.
Purposeful Work
Every action is guided by a clear reason and a defined outcome. The goal is to strengthen communication capacity, improve internal clarity, and support the ability of nonprofits to serve their communities effectively. Work is prioritized based on what will create meaningful impact, not on what is trendy or complex for its own sake. Effort is directed toward systems and practices that make communication easier to sustain, deepen relationships with stakeholders, and support volunteers, staff, and community members. Purposeful work means staying focused on outcomes that matter and aligning decisions with those outcomes consistently over time.
Active Evolution
Active evolution means not only adapting to change but also driving it. Tools, audiences, and expectations shift. Staying useful requires continuous refinement, practical experimentation, and a willingness to test what works. The goal is not to chase trends but to remain effective. That means designing systems with enough flexibility to improve over time and enough structure to stay grounded. Long-term success depends on building the capacity to evolve.
Working Together
Effective work in the nonprofit space is collaborative by nature.
Organizations, volunteers, service providers, and community members all play a role in shaping the conditions for a healthier and more connected region. Strong communication systems support that shared effort. When tools are easy to use, when roles are clear, and when information flows smoothly, everyone involved is better positioned to contribute meaningfully.
The aim is to build systems that support stability and collective capacity. The work is not about outsourcing responsibility or creating dependence. It is about strengthening the organization’s ability to communicate, coordinate, and engage its community in a lasting way. This includes aligning decisions with real constraints, respecting staff capacity, and focusing on practical improvements that make daily work easier.
This approach reflects a belief that the health of a community depends on the strength of the relationships within it. Nonprofits, partners, and supporters are all working toward a better New England. The systems created here are intended to support that shared purpose in a grounded and sustainable way.