Good Work Deserves Better Marketing Support.
A fractional partnership that sets priorities, ships campaigns, and reports results. Practical support for small New England nonprofits that need senior judgment and real execution, without hiring a full team.
Your Marketing Shouldn’t Depend On Your Spare Time
Most small nonprofits do not have a marketing problem. They have a capacity problem.
When marketing depends on whoever has a moment, important work becomes fragile. Email slips. The website drifts. Social goes quiet. Campaigns feel rushed. Reporting turns into guesswork. Then the team works harder and gets less back.
This offering exists to stabilize that. We build a simple, repeatable rhythm that fits how you actually operate. We focus on strategy. We execute. We test and iterate. You get consistent output without chaos.
How Ongoing Support Works
This is not a one-time project with a start and end. It is a simple monthly partnership.
Monthly Strategy Call
We start with a short strategy and intake call. We agree on priorities, deadlines, and what “done” looks like.
Shared Task List
You can add me to your task system, or I can host a shared board in mine. Either way, requests stay visible and tracked.
Communication Channels
We pick one primary channel for requests and questions, either email or a dedicated messaging channel. This keeps hand-offs simple.
Work Ships Continuously
You use your monthly hours on whatever matters most, either on-demand requests or an agreed calendar. I deliver work, you review and approve, and we keep moving.
Why Some Doing?
Some Doing is Charles Lockwood. I am a Certified Nonprofit Professional and former digital marketing agency owner with over ten years building websites and campaigns and leading creative teams.
“Charles combines serious strategic skill with a real commitment to nonprofit work. He shows up prepared, treats people with respect, delivers what he promises. That mix of care and competence is exactly what small nonprofits need.”
M. Priestley
Former Executive Director, Space on Main
Grant-Friendly Retainer Pricing
These retainers are structured as clear monthly lines, with an annual prepay option, so you can drop them into a budget or proposal without gymnastics.
TIER 1
Support
$750 / month
$7,200 / year
(20% off. Save $1,800)
5 hours you can use for:
- Monthly priority setting and planning.
- 1–2 key deliverables (email, landing page, campaign assets, web updates).
- Copy edits and message cleanup.
- Basic reporting snapshot.
Includes: a no-cost, 30-minute monthly strategy call.
TIER 2
Partner
$1,350 / month
$12,960 / year
(20% off. Save $3,240)
10 hours you can use for:
- Everything in Support
- Ongoing email production (appeals, updates, sequences).
- Canva templates and lightweight design support.
- Website updates and conversion improvements.
- Basic automation and segmentation support.
- Monthly metrics snapshot with prioritized recommendations.
Includes: a no-cost, 30-minute monthly strategy call.
TIER 3
Embedded
$1,875 / month
$18,000 / year
(20% off. Save $4,500)
15 hours you can use for:
- Everything in Partner.
- Consistent campaign execution across channels.
- Deeper testing and iteration on landing pages and email.
- Google Ad Grant support and ongoing optimization (when applicable).
- More frequent reporting and planning cadence as needed.
Includes: two no-cost, 30-minute monthly strategy call.
Why Some Doing cares so much about Your Nonprofit
I ran an agency for ten years. We did strong work, and I learned how to build real marketing systems. Clear messaging, clean creative, targeted campaigns, and consistent execution. Over time, I realized I wanted to put that skill set closer to home and closer to the kinds of work that matter to me day to day.
I am intentionally shifting my work toward New England nonprofits. I have volunteered with nonprofits and community organizations for as long as I can remember, including local campaigns and volunteer-led groups. During this transition I completed the Hoffman-Haas Fellowship through the NH Center for Nonprofits, and I am a Certified Nonprofit Professional (CNP) through the Nonprofit Leadership Alliance.
Small nonprofits are doing real work with real constraints. They do not need big-agency overhead. They need a steady partner who can set priorities, ship work, and keep communications consistent without adding management burden.
That is what this retainer is for. It gives you practical senior support, consistent execution, and a rhythm you can rely on, so your organization stays visible, credible, and easier to support.