Plainfield Co-Op Project Kickoff Questions Who do I email for what?If the same person handles multiple areas, that is fine. You can repeat names.Day-to-day project lead (coordination)Scheduling, quick context, gathering feedback, status questions.Name *Role/TitleEmail Address *PhoneApprover for design and copy decisionsIf I need a preference decision (for example, button style, layout, page tone), who gives the final call?NameRole/TitleEmail AddressPhoneDecision maker for scope, budget, and ownership questionsIf something affects timeline, scope, cost, or what the organization is willing to approve, who decides?NameRole/TitleEmail AddressPhoneBilling and invoices contactWhere invoices should go and who can resolve payment questions.NameRole/TitleEmail AddressPhoneTechnical access contact (logins and credentials)WordPress, hosting, domain, DNS, analytics, email platform.NameRole/TitleEmail AddressPhoneHow we communicate and reviewPreferred communication method for routine itemsI typically default to email, but open to working however you want to work!EmailPhoneVideo callSlack/Teams/Messaging AppOtherHow do you want to review milestones?When I have a milestone ready, what format should I send so it is easiest for you to evaluate? (I typically default to a link to the staging site for asynchronous review.)A link to a draft site (staging link)A PDF or Google Doc with screenshotsA live screenshare call (I will send a calendar link)Mix of link plus short call for key milestonesNo preferenceOtherHow do you want to deliver feedback?After you review, what is the easiest way for you to send notes back so I can implement them cleanly?One email with a bulleted list of notes (grouped by page)One shared Google Doc with commentsAnnotated screenshots uploaded to Google DriveQuick call to talk through it, then I will send a written recap for confirmationNo preferenceOtherReview time for milestones (for scheduling)When I build the timeline, how many business days should I plan for your team to review each milestone? This is not anyone’s full-time job, and that is normal. Reviewing a website draft takes real time. As a rough guide, plan about 15 to 30 minutes per page to review, plus 10 to 15 minutes to write up notes. If you want aggressive turnaround, that is fine, but it helps to set the expectation now so the timeline matches reality.1 business day (fast turnaround)2 business days3 business days5 business days (about a week)No preferenceOtherTask and project trackingDo you have a project or task management tool you would like me added to?Yes. We use a tool and will invite you. (I will follow up for access)Not currently, but we are open to using one if you set it up.We prefer to keep everything in email.Not sure yet.No preferenceOtherBest times for calls or emails about this projectWeekday morningsWeekday afternoonsWeekday eveningsNo preferenceOtherBlackout dates, holidays, or weeks with limited availabilityIf there are any dates where your team is out, overloaded, or unavailable, list them here. This is normal. Knowing ahead of time helps me build a timeline that does not set anyone up to fail.Key dates where it would be helpful to show progressAre there moments where it would be especially helpful to have something ready to share or preview. This does not have to be a hard deadline. It just helps me plan what to show and when.Project Goals and What Success Looks LikeOutcomes we should optimize for (choose up to 3)This helps me prioritize what the website should be best at. A website can do a lot, but it cannot be the best at everything at once. If you pick the top outcomes, I can make better decisions about layout, navigation, and what gets emphasized.Make key info easier to find (hours, location, contact, FAQs)Reduce phone calls and repetitive questions (self-service answers)Make it easier for people to understand what we do (programs and services)Provide a clear “how to get help” or “how to participate” pathway (client intake, service access, next steps)Improve trust and credibility quickly (clear story, clear proof)Show impact more clearly (stories, outcomes, metrics)Improve transparency (annual report, financials, governance, policies)Increase one-time donations (make giving easier and more compelling)Increase recurring giving (monthly donors)Support fundraising campaigns (campaign pages, urgency, shareability)Increase newsletter signups (grow our supporter list)Increase volunteer signups (and make it easier to volunteer)Promote and manage events and registrationsIncrease membership signups or renewals (if applicable)Improve partner inquiries and referrals (clear “work with us” pathway)Improve press and media inquiries (press contact and basic media info)Increase advocacy actions (action alerts, petitions, contacting officials)Improve search visibility (people finding us on Google, especially locally)OtherIf the homepage could clearly speak to only one group first, who should it be?This is the group the site should feel built for. It drives what goes first in navigation, what gets the most emphasis on the homepage, and what language we use.People we serve (clients, participants, community members)MembersShoppers or customersDonorsVolunteersCommunity partnersPressOtherWhat is the next most important audience to support right after Priority 1?This group should still feel supported quickly, but they do not need to lead the structure of the site.People we serve (clients, participants, community members)MembersShoppers or customersDonorsVolunteersCommunity partnersPressOtherIf we can optimize for three audiences, who is third?This helps with tie-breakers. If you are not sure, you can skip this.People we serve (clients, participants, community members)MembersShoppers or customersDonorsVolunteersCommunity partnersPressOtherTop actions you want visitors to takeThese are the “buttons and pathways” the site should support. If you tell me the top actions, I can place the right calls to action in the right places and avoid burying the important stuff.Find hours, location, and how to contact usSign up for email updatesDonateJoin or become a memberRegister for an eventLearn about programs or servicesDownload a document (forms, PDFs, policies)OtherWhat would make the first drafts feel “right” to you?In the first review, you will usually be reacting to structure, tone, and visual direction. It will not be perfect yet. What signals tell you we are on the right track?Any non-negotiables or “please do not” itemsThis is a safety check. If there are things we must include, must avoid, or must keep consistent (wording preferences, required pages, sensitivities, legal or policy items), list them here. If nothing comes to mind, skip it.Style Direction and ExamplesPlease open these three sites in separate tabs and take a quick look at their homepages (and one or two inside pages). Then answer the questions below. A) https://www.berkshire.coop/Vibe: bright, bold, and handmade. It leans into illustration and playful visual accents, with a friendly, welcoming tone.B) https://monadnockfood.coop Vibe: more like a classic grocery store website. Clean, grounded, and practical. It feels structured and information-forward, with a steady, trustworthy tone. C) https://www.peoples.coop/ Vibe: a middle ground between A and B. It feels warm and community-oriented, with a balance of visual personality and a more straightforward, “co-op standard” presentation. ----- You do not need to overthink this. We are using these as references so the first drafts feel closer to what you want.Which reference site above should your website be closest to overallPick the one that feels most like the direction you want overall. We will use this as guidance for the first drafts.Berkshire Food Co-opMonadnock Food Co-opPeople’s Food Co-opNone of these. We want a different direction.What about that direction do you want us to borrow (choose up to 3)Different visual styles communicate different things. This question helps me translate your preference into concrete choices about color, photography, typography, and layout, without you needing to describe design details.Warm and neighborly (approachable, friendly, not formal)Rustic and homegrown (natural textures, “local farm” energy)Bright and joyful (lighter palette, upbeat and optimistic)Bold and lively (strong color, high contrast, more punch)Calm and understated (quiet, steady, less visual noise)Clean and modern (simple layout, contemporary, uncluttered)Classic and familiar (traditional, “this is a grocery store” feel)Handmade and illustrative (drawings, icons, crafted accents)Photography-led and human (people, community, candid moments)Photography-led and product-forward (beautiful food, store experience)Seasonal and fresh (produce-forward, rotating highlights, “in season”)Health and wellness oriented (clean, bright, ingredient-conscious vibe)Artisan and premium (polished, curated, higher-end feel)Community bulletin-board feel (lots of happenings, updates, local energy)Mission and values forward (co-op principles, purpose, impact visible)Simple and practical first (get the basics fast, minimal storytelling)More playful (light, fun, a little quirky)More serious (measured, straightforward, less playful)OtherAny strong “please avoid” preferencesOptional, but helpful. These are common style directions that some organizations strongly dislike. Checking a few helps me avoid drafts that feel wrong, even if the content is correct.Too corporate or “chain store” feeling (polished in a way that feels impersonal)Too techy or trendy (feels like a startup brand rather than a co-op)Too fancy or premium (feels expensive or exclusive)Too rustic or “farm stand” (too rough, too homespun)Too bright or loud (overly saturated, high-energy)Too dark or serious (heavy mood, low brightness)Too cute or playful (cartoonish, not taken seriously)Too busy or cluttered (too many sections competing for attention)Too text-heavy (walls of text, hard to scan)Too photo-heavy (big images everywhere, less practical information)Feels too formal or institutional (stiff tone, not human)Too salesy (pushy calls to action, marketing language)Too “mission-y” on the homepage (values first, store basics buried)Too “store-only” on the homepage (no sense of community or purpose)OtherWriting voice preferenceThis is the “default voice” for your website copy. It affects how headlines sound, how direct the writing is, and whether the tone feels more friendly or more official. We can still adjust by page if needed.Plain and direct (straight to the point, simple wording, no marketing tone)Friendly and conversational (warm and human, like you are talking to a neighbor)Formal and official (more institutional, careful language, policy-friendly)Somewhere in between (we will aim for a balance in the first draft)OtherWhat do you want people to understand within 10 secondsImagine someone lands on your homepage and only reads the first few lines. What are the top one to three things they should immediately understand about you. Examples: what you are, who you serve, what makes you different, what you want them to do next.What should we emphasize mostThis helps me decide what gets featured on the homepage and repeated across key pages.Community ownership and member benefitsLocal sourcing and supporting local producersHealthy food and wellness focusAffordability and access (including any programs)Values and principles (co-op values, sustainability, equity)Store basics and shopping experience (what you can buy, departments, services)Events, classes, or community programmingPrepared foods, cafe, or special offerings (if applicable)Volunteer or community involvement opportunitiesDonations or fundraising (if applicable)Impact and outcomes (what you have achieved)OtherWords and phrases we should useIf you have preferred language, list it here. Examples: “member-owner,” “community-owned,” “local first,” “everyone welcome,” “food access,” “values-led,” names of programs, department names, or slogans you already use.Words and phrases we should avoidIf there is language that feels wrong for your organization, list it here. Examples: corporate marketing words, terms you do not use internally, or phrases that have caused confusion in the past.If someone describes you to a friend, what do you want them to sayThis helps me write “about” copy that sounds like you. One or two sentences is enough.Almost Done!Anything else I should know to avoid surprisesOptional, but useful. This is the place for anything that could affect decisions or timing. Examples: required stakeholders, sensitive topics, must-keep wording, policies, accessibility needs, or upcoming staffing gaps.Submit
